Are there any auditing tools in the app?

While we don't currently have an audit report tool (this is something we are interested in though), there's a number of ways you can use the app to help you audit a new account.

We'd recommend going into the opportunities tab for the newly imported client to see if there's any major red flags. 

A key area would be to look at the search query efficiency ratio to see what words within your search queries may be costing you a lot of money without bringing much value (and are therefore candidates for negatives). 

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