Workflow: Build your first search query process
Create your first PPC Samurai process to add search queries as keywords.
AdWords Scripts are a great solution to automating AdWords account management, provided you have coding skills and lots of time to create, test, debug and keep them updated. With PPC Samurai, you can do all of this in just minutes without needing to know a single line of code! Simply use our easy-to-use visual, point-and-click flowchart builder.
This article will walk you through how to create your first process to add search queries with at least two conversions as new keywords into the search queries parent campaign, provided that keyword does not already exist there.
1. From the performance dashboard, select the client you want to build a process for.
2. In the Client Account section, click on Search Query under workflows.
3. On the Search Query workflows section, click on the "+" button.
4. On the New Process modal, enter a title for the process. Then, click on Save.
5. Select which campaigns you wish to run this process on.
6. In the process settings section, click the Enable automatic run checkbox to run this process automatically. Select how often you want to repeat this process, the start date, end date and run time.
7. To start building your workflow, click on edit
8. On the right-hand side, you see different groups of elements: Metric Groups and Actions.
The Metric Groups elements are elements similar to the metrics on Adwords.
The Actions elements are actions you can take at the end of the process.
8. In the Metric Groups section, select #Conv under the Conversions element.
9. In the Condition modal, change the parameters as follows and click Done.
Congratulations! You’ve created your first question element.
10. To connect the question element to the start element, click on the square box on the right-hand side of the start element and drag it to the question element.
11. In this example, we can ignore the search queries with less than two conversions. In Actions section, click on Ignore Search Term.
12. To ignore any search terms with less than two conversions, click and drag your pointer from the N button on the question element to the Ignore Search Term element. N is always for a "No" answer, and Y is for a"Yes" answer.
13. To check if this search queries has any volume, let’s add a question to check if there are five or more impressions for this search query. To do this, in the Metric Groups section, select #Impr under the Performance element.
14. In the Condition: #Impressions modal, change the parameters as follows and click Done.
15. Click and drag your pointer from the Y button on the #Conv >= 2 question element to the #Impr >= 5 question element.
16. To ignore any search terms with less than five impressions, click and drag your pointer from the N button on the #Impr >= 5 question element to the Ignore Search Term element.
17. From here, we want to add search queries with two or more conversions and five or more impressions as keywords to the campaign. To do that, in the Actions section, click on Add as KW element.
18. In the Action: Add as Keyword modal, select which ad group you wish to add this keyword, the match type and the bid type. In this example, we are adding the new keyword back to the parent adgroup, but there are many other options including creating new adgroups (for those who like to use single keyword adgroups).
To manually check search queries before they are added to Adwords, uncheck the Run Automatically Without Manual Approval checkbox.
19. Click and drag your pointer from the Y button on the #Impr >= 5 question element to the Add as KW element.
20. To preview the results of this process, click on the 'test' tab to go to the test section and click on the Preview button
21. Clicking "Run" will replicate what would happen when the process runs on the schedule you have set previously. If you had the "Run Automatically Without Manual Approval" ticked in any Action (the blue elements in your flowchart), then clicking "Run" will process those changes directly to Adwords. If you had it unticked, then these actions will be sent to your Action Center for manual review. Once you have reviewed them in your Action Center, you will click "Process Changes" to actually send your approved changes into Adwords.
To see how this is done, check out the article called Approve process results before pushing changes to Adwords.
For more on search query processes, have a read through the following help documents:
- Introduction: Creating a new search query process
- Search Query Process Metrics & Actions Explained
- Introduction: Create a new search query dissected process
- Search Query - Dissected Process Metrics & Actions Explained
- Workflow: Add converting search queries as keywords
- Workflow: Add new keywords or negative keywords from search queries for Multiple keyword ad groups (MKAGs)
- Workflow: Add expensive search queries as negative keywords to your campaign
- Workflow: Flag high spend search queries with no conversions for manual review
- Workflow: Add expensive search queries compared to Target CPA as negative keywords