List of all Auto Insights

Our out of the box Insights are automatic checks run on your account from the moment it’s imported; surfacing optimization opportunities, critical alerts and hygiene actions you can take for optimal account health. This is an ever growing library and below is the complete list of all active and coming soon checks applied to every account.

Alerts - Identify and fix your most critical account issues before they become a real problem

Alerts Plan Status
404 error checks - Live landing pages Standard Live
404 error checks - Sitelink extensions Standard Live
Disapproved ads Standard Live
Disapproved keywords Standard Live
Disapproved extensions Standard Live
Disapproved products (shopping) Standard Live
Https landing pages - SSL certificate expiring soon Standard Live
Https landing pages - certificate is valid Standard Live
Https landing pages - images, styles & scripts are secure Standard Live
Zero conversions in the last 30 days Standard Live
Individual conversion actions that appear to have stopped working Pro Coming soon

Hygiene - Keep your accounts healthy by taking care of your day-to-day account hygiene activities

Hygiene Checks Plan Status
Display campaigns to contain site category exclusions to exclude sensitive sites Standard Live
Find live ads that can be upgraded from http to https Standard Live
Check conversion attribution model Standard Live
Call extensions exist Standard Live
Call extensions are linked to a conversion action Standard Live
Sitelink extensions exist Standard Live
Callout extensions exist Standard Live
Check for unexpected impression drops Standard Live
Budget overpacing (PRO) Pro Live
Budget underpacing (PRO) Pro Live
Callout extensions are in place Standard Live
Sitewide tagging is in place Standard Live
Display campaigns to contain frequency capping Standard Live
Brand keywords are being targeted Standard Live
Remarketing campaign set up Pro TBC
Campaigns running both Search & Display together Standard Coming soon
Active adgroups contain no live keywords Standard Coming soon
Active adgroups contain no live ads Standard Coming soon
Active adgroups with only one live ad Standard Coming soon
Active adgroups contain two active ETA’s but no RSA’s Standard Coming soon
Active ads missing headlines or descriptions Pro Coming soon
Active ads that have limited approval status Pro Coming soon
Adgroups contain duplicate live ads Standard Coming soon
Pause duplicate keywords Pro Coming soon
Spelling checker for ads Standard Coming soon
Fix modified broad negatives Pro Coming soon
Live campaigns have no impressions Pro Coming soon
Ads capitilization checker Standard Coming soon

Optimisation - Achieve better long term account performance with optimisation activities

Optimizations Plan Status
Campaigns don’t have any negative keywords Standard Live
Campaigns contain automatically generated ads Standard Live
Display ads showing on mobile devices Standard Live
Device performance - bid adjustments (run mid-monthly) Pro Coming soon
Location performance - bid adjustments (run mid-monthly) Pro Coming soon
Demographic (age) performance - bid adjustments (run mid-monthly) Pro Coming soon
Demographic (gender) performance - bid adjustments (run mid-monthly) Pro Coming soon
Demographic (parental status) performance - bid adjustments (run mid-monthly) Pro Coming soon
Ad schedule performance - bid adjustments (run mid-monthly) Pro Coming soon
Audience performance - bid adjustments (run mid-monthly) Pro Coming soon
Impressions being lost due to budget restrictions Standard Coming soon
Search vs Search Partner performance Standard Coming soon
Negative keyword conflicts Standard Coming soon
Negative keywords are blocking search queries with conversion history Pro Coming soon
Add negative keywords from search query n-gram analysis (word & phrase performance) Pro Coming soon
Placements with poor conversions Standard Coming soon
Quality score for high volume keywords has dropped Pro Coming soon
Add keyword from search query Standard Coming soon
Add negative keyword from search query Standard Coming soon
Best performing keywords losing impression share Pro Coming soon
Exclude loctations that are getting traffic but are outside your targeted location Pro Coming soon
Upsell - budget being limited but CPA is low this month Pro Coming soon
Search queries matching to more than one keyword Pro Coming soon
Brand adgroups losing impression share Pro Coming soon
Best performing keywords losing impressions Pro Coming soon
Best performing search queries losing impressions Pro Coming soon
Pause low volume keywords Pro Coming soon
Adgroups with very high cost but low/no conversions Pro Coming soon
Adgroups with >20 keywords Pro Coming soon
Identify and pause keywords with low quality score Pro Coming soon
Identify campaigns with very high cost and no/low conversions Pro Coming soon
Mobile page speed test Pro Coming soon
Check to ensure you are on the correct auto-bid strategy Pro Coming soon
Optimize auto-bid strategy settings Pro Coming soon

Ad Tests - Improve CTR and conversion rates by finding and replacing poor performing ads

Ad Tests Plan Status
Pause or replace losing ads Standard Live

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