List of all auto insights
Our out of the box Insights are automatic checks run on your account from the moment it’s imported; surfacing optimization opportunities, critical alerts and hygiene actions you can take for optimal account health. This is an ever growing library and below is the complete list of all active and coming soon checks applied to every account.
Alerts - Identify and fix your most critical account issues before they become a real problem
| Alerts |
Plan |
Status |
| 404 error checks - Live landing pages |
Standard |
Live |
| 404 error checks - Sitelink extensions |
Standard |
Live |
| Disapproved ads |
Standard |
Live |
| Disapproved keywords |
Standard |
Live |
| Disapproved extensions |
Standard |
Live |
| Disapproved products (shopping) |
Standard |
Live |
| Https landing pages - SSL certificate expiring soon |
Standard |
Live |
| Https landing pages - certificate is valid |
Standard |
Live |
| Https landing pages - images, styles & scripts are secure |
Standard |
Live |
| Zero conversions in the last 30 days |
Standard |
Live |
| Individual conversion actions that appear to have stopped working |
Pro |
Coming soon |
Hygiene - Keep your accounts healthy by taking care of your day-to-day account hygiene activities
| Hygiene Checks |
Plan |
Status |
| Display campaigns to contain site category exclusions to exclude sensitive sites |
Standard |
Live |
| Find live ads that can be upgraded from http to https |
Standard |
Live |
| Check conversion attribution model |
Standard |
Live |
| Call extensions exist |
Standard |
Live |
| Call extensions are linked to a conversion action |
Standard |
Live |
| Sitelink extensions exist |
Standard |
Live |
| Callout extensions exist |
Standard |
Live |
| Check for unexpected impression drops |
Standard |
Live |
| Budget overpacing (PRO) |
Pro |
Live |
| Budget underpacing (PRO) |
Pro |
Live |
| Callout extensions are in place |
Standard |
Live |
| Sitewide tagging is in place |
Standard |
Live |
| Display campaigns to contain frequency capping |
Standard |
Live |
| Brand keywords are being targeted |
Standard |
Live |
| Remarketing campaign set up |
Pro |
TBC |
| Campaigns running both Search & Display together |
Standard |
Coming soon |
| Active adgroups contain no live keywords |
Standard |
Coming soon |
| Active adgroups contain no live ads |
Standard |
Coming soon |
| Active adgroups with only one live ad |
Standard |
Coming soon |
| Active adgroups contain two active ETA’s but no RSA’s |
Standard |
Coming soon |
| Active ads missing headlines or descriptions |
Pro |
Coming soon |
| Active ads that have limited approval status |
Pro |
Coming soon |
| Adgroups contain duplicate live ads |
Standard |
Coming soon |
| Pause duplicate keywords |
Pro |
Coming soon |
| Spelling checker for ads |
Standard |
Coming soon |
| Fix modified broad negatives |
Pro |
Coming soon |
| Live campaigns have no impressions |
Pro |
Coming soon |
| Ads capitilization checker |
Standard |
Coming soon |
Optimisation - Achieve better long term account performance with optimisation activities
| Optimizations |
Plan |
Status |
| Campaigns don’t have any negative keywords |
Standard |
Live |
| Campaigns contain automatically generated ads |
Standard |
Live |
| Display ads showing on mobile devices |
Standard |
Live |
| Device performance - bid adjustments (run mid-monthly) |
Pro |
Coming soon |
| Location performance - bid adjustments (run mid-monthly) |
Pro |
Coming soon |
| Demographic (age) performance - bid adjustments (run mid-monthly) |
Pro |
Coming soon |
| Demographic (gender) performance - bid adjustments (run mid-monthly) |
Pro |
Coming soon |
| Demographic (parental status) performance - bid adjustments (run mid-monthly) |
Pro |
Coming soon |
| Ad schedule performance - bid adjustments (run mid-monthly) |
Pro |
Coming soon |
| Audience performance - bid adjustments (run mid-monthly) |
Pro |
Coming soon |
| Impressions being lost due to budget restrictions |
Standard |
Coming soon |
| Search vs Search Partner performance |
Standard |
Coming soon |
| Negative keyword conflicts |
Standard |
Coming soon |
| Negative keywords are blocking search queries with conversion history |
Pro |
Coming soon |
| Add negative keywords from search query n-gram analysis (word & phrase performance) |
Pro |
Coming soon |
| Placements with poor conversions |
Standard |
Coming soon |
| Quality score for high volume keywords has dropped |
Pro |
Coming soon |
| Add keyword from search query |
Standard |
Coming soon |
| Add negative keyword from search query |
Standard |
Coming soon |
| Best performing keywords losing impression share |
Pro |
Coming soon |
| Exclude loctations that are getting traffic but are outside your targeted location |
Pro |
Coming soon |
| Upsell - budget being limited but CPA is low this month |
Pro |
Coming soon |
| Search queries matching to more than one keyword |
Pro |
Coming soon |
| Brand adgroups losing impression share |
Pro |
Coming soon |
| Best performing keywords losing impressions |
Pro |
Coming soon |
| Best performing search queries losing impressions |
Pro |
Coming soon |
| Pause low volume keywords |
Pro |
Coming soon |
| Adgroups with very high cost but low/no conversions |
Pro |
Coming soon |
| Adgroups with >20 keywords |
Pro |
Coming soon |
| Identify and pause keywords with low quality score |
Pro |
Coming soon |
| Identify and pause keywords with low quality score |
Pro |
Coming soon |
| Identify campaigns with very high cost and no/low conversions |
Pro |
Coming soon |
| Mobile page speed test |
Pro |
Coming soon |
| Check to ensure you are on the correct auto-bid strategy |
Pro |
Coming soon |
| Optimize auto-bid strategy settings |
Pro |
Coming soon |
Ad Tests - Improve CTR and conversion rates by finding and replacing poor performing ads
| Ad Tests |
Plan |
Status |
| Pause or replace losing ads |
Standard |
Live |
