The first step in building a Microsoft shopping campaign is to make sure that your Microsoft Merchant is linked to PPC Samurai.
Click on a shopping client in your insights (previously referred to as recommendations) dashboard and you will see it appear as a tab. Click into that tab to open the client details:
In the Client info screen click on 'Connect Merchant' link.
Click on 'connect Bing merchant account'
IMPORTANT - you must complete the link to your Merchant Account by entering your Merchant Account login details - these will very likely be different to your MCC login details. Please make sure that you check that you are signing into the correct account as you sign in, otherwise the link will not succeed.
Once done the 'Client Info' screen will show 'Connected' with the Merchant ID and display the number of products imported in the Microsoft Merchant info.
Note: If the 'Client Info' does not immediately show the number of imported products, please allow a few minutes for the system to sync (maybe more if there are many products in the feed).
Once the products are imported, you are ready to create a Shopping Structure. Click 'Shopping Campaign Structure' to setup the shopping structure.
Now you are ready to build your Microsoft shopping campaigns. View the 'how to' here