PPC Samurai provides a number of ways to assess and take action with a search query (or search term) and has 2 workflow levels available to assess a search term - the search query level and the search query dissected level.
- The search query level assesses the full search query.
- For example, a workflow at this level would assess the search query 'buy a red polo'.
- For more information on the metrics and actions available at the search query level, click here.
- The search query dissected level assesses an individual word within a search query and is a powerful analysis tool that can significantly reduce the time required for manual search query analysis in an account.
- Taking our example above, a workflow at the search query dissected level would individually assess each word in the search query 'buy a red polo' (for instance, the word 'red').
- For more information on the metrics and actions available at the search query dissected level, click here.
- For an overview of the search query dissected process that will scan your account looking for single words to add as negatives, click here.