The instructions outlined in previous articles outline steps to creating a process to add keywords or negative keywords based on search queries for single keyword ad groups (SKAGs):
- Adding converting search queries as a keywords
- Adding expensive search queries as negative keywords
- Adding expensive search queries compared to the Target CPA as negative keywords
The steps are similar for multiple keyword ad groups (MKAGs). The only difference is to make sure to add the keyword or negative keyword only to the ad group level.
Here is where you change this setting when adding negative keywords.