Maximise all potential ad click opportunities by making sure that all expanded text ads (ETAs) include a third headline and a second description line. Often sneakily missing from older ads, ETAs without complete messaging can lurk undetected in an account - especially when you get busy! This workflow will check your ETAs on an ongoing basis and alert you when it finds an opportunity to add a third headline or second description line.
See previous workflow versions at bottom of article
Workflow Logic Explained:
1. Step One - Assessing ad status and ad type
The workflow assesses whether the ad is active and whether it is an expanded text ad.
- (If no, ignore ad)
- (If yes, proceed to Step Two)
2. Step Two - Does the 2nd description line field contain a space?
The workflow tests whether description line 2 contains a space (that’s our way of checking if it contains words!).
- OUTPUT: If no, it means that no words exist in D2 so the workflow will send an alert to the Insights Dashboard, with an option to apply a label ‘D2 is missing’ to the ad for easy identification in Google Ads or Google Ads Editor.
- ACTION: If yes, it means that D2 contains words so the workflow will check for any old ‘D2 is missing’ labels on the ads, and remove them as they are no longer relevant.
3. Step Three - Does the 3rd headline field contain a space?
The workflow tests whether headline 3 contains words (again, we use that trick of counting spaces).
- OUTPUT: If no, the workflow will send an alert to the Insights Dashboard, with an option to apply a label ‘H3 is missing’ to the ad for easy identification in Google Ads or Google Ads Editor.
- ACTION: If yes, the workflow will check for an existing label ‘H3 is missing’ on the ad and if there, will remove the label.
If you would like to apply this workflow to your accounts but need some guidance, check out our article on how to apply a template process.
We love to hear from you! Any questions or feedback on this article or workflow (or just to say hi), please email us at firstname.lastname@example.org.
|Global template workflow name||Basics: [Monthly] Check ETAs for H3 & D2|
|Recommended automatic run cadence||Monthly|
|Current version||Basics: [Monthly] Check ETAs for H3 & D2|
|Date||Previous workflow version||Update reason|