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      BMM/Exact

      • Google's change from BMM to phrase - what’s the impact on a BMM/Exact strategy?
      • BMM/Exact Training - Actioning workflow outputs
      • BMM/Exact - Creating the BMM/Exact structure using Google Ads Editor
      • BMM/Exact Training - 2.4 - Step 4: Add sculpting negative full words to EXACT ad groups
      • BMM/Exact Training - 2.0 - Introduction to Workflows
      • BMM/Exact Training - Applying workflows
      • BMM/Exact - Current workflow versions
      • BMM/Exact Training - 2.3 - Step 3: Add sculpting negative single words to EXACT ad groups
      • BMM/Exact Training - 2.2 - Step 2: Exclude EXACT keyword in BMM ad group
      • BMM/Exact Training - 2.5 - Step 5: Split high performers into SKAGs
      • BMM/Exact Training - 2.1 - Step 1: Scrape BMM SQ's To EXACT ad groups
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