BMM/Exact

• Google's change from BMM to phrase - what’s the impact on a BMM/Exact strategy?
• BMM/Exact Training - Actioning workflow outputs
• BMM/Exact - Creating the BMM/Exact structure using Google Ads Editor
• BMM/Exact Training - 2.4 - Step 4: Add sculpting negative full words to EXACT ad groups
• BMM/Exact Training - 2.0 - Introduction to Workflows
• BMM/Exact Training - Applying workflows
• BMM/Exact - Current workflow versions
• BMM/Exact Training - 2.3 - Step 3: Add sculpting negative single words to EXACT ad groups
• BMM/Exact Training - 2.2 - Step 2: Exclude EXACT keyword in BMM ad group
• BMM/Exact Training - 2.5 - Step 5: Split high performers into SKAGs
• BMM/Exact Training - 2.1 - Step 1: Scrape BMM SQ's To EXACT ad groups