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Global Workflow Template Explained: Scan high cost + no converting SQs looking for negatives


This article will walk you through the logic behind the global template that assesses whether a search query has a high cost and has not converted.

See previous workflow versions at bottom of article


Screen Shot 2020-10-14 at 4.00.26 pm 

Workflow Logic Explained:

1. Step One - Is the ad group active?

  • (If no, ignore search term)
  • (If yes, proceed to Step Two)

2. Step Two - Has the campaign had 3 or more conversions in the last 30 days?

  • (If no, ignore the search term)
  • (If yes, proceed to Step Three)

3. Step Three - Has the search query received any conversions to date at the campaign level? 

  • This step assesses whether the search query has converted anywhere within the campaign (campaign aggregated).
  • (If no, ignore search term)
  • (If yes, proceed to Step Four)

4. Step Four - Has the search query generated an all time cost that is 3 times greater than the average for the campaign for the last 30 days?

  • This step assesses the search query cost at the campaign aggregated level.
  • (if no, ignore search term)
  • OUTPUT: Add the search query as an exact match negative to the parent campaign.  In the global template, this action is set for manual review so it will send an alert to the Insights Dashboard.

If you would like to apply this workflow to your accounts but need some guidance, check out our article on how to apply a template process.

We love to hear from you!  Any questions or feedback on this article or workflow (or just to say hi), please email us at hello@ppcsamurai.com.

Workflow Description: 

Current version (Google Ads and Microsoft Ads): [Weekly] Scan high cost + no converting SQs looking for negatives
Workflow level: Search Query
Available for platform: Google Ads, Microsoft Ads
Recommended automatic run cadence: Weekly

Workflow Updates:

Date Previous workflow versions Update reason