Global Workflow Template Explained: Resolve negative keyword conflicts

Introduction

Don’t find out tomorrow that you could have driven more traffic today! Negative keywords are crucial to account performance and health but even the most diligent of account managers can sometimes have negative keywords that are impeding legitimate traffic to an account.

Great for ongoing account maintenance as well as account audits, this workflow will hunt down and alert you when it finds one of those pesky negatives that is blocking traffic for one of your active keywords.

See previous workflow versions at bottom of article

Workflow

Workflow Resolve negative workflow conflicts

Workflow Logic Explained:

1. Step One- Assessing campaign type and keyword status

The workflow assesses ‘Search’ and ‘Search & Display’ campaign types and only assesses keywords that are active.

(If no, ignore keyword)
(If yes, proceed to Step Two)

2. Step Two- Is the keyword an exact match term?

The workflow tests whether the keyword is an exact match keyword.

If yes, the workflow will check ad groups, campaigns, and shared lists for an exact, phrase, or broad match negative keyword that matches the enabled exact match keyword.
- OUTPUT: If found, it will send you an alert to the Insights Dashboard recommending that you remove this negative keyword.

- (If no, proceed to Step Three)

3. Step Three- Is the keyword a phrase match term?

The workflow tests whether the keyword is a phrase match keyword.

If yes, the workflow will check ad groups, campaigns, and shared lists for a phrase or broad match negative keyword that matches the enabled phrase match keyword.
- OUTPUT: If found, it will send you an alert to the Insights Dashboard recommending that you remove this negative keyword.
(If no, proceed to Step Four)

4. Step Four- Is the keyword a broad match modified (BMM) term?

The workflow tests whether the keyword is a BMM keyword.

If yes, the workflow will check ad groups, campaigns, and shared lists for a broad match negative keyword that matches the enabled BMM keyword.
- OUTPUT: If found, it will send you an alert to the Insights Dashboard recommending that you remove this negative keyword.
(If no, proceed to Step Five)

5. Step Five- Is the keyword a broad match term?

The workflow tests whether the keyword is a broad match keyword.

If yes, the workflow will check ad groups, campaigns, and shared lists for a broad match negative keyword that matches the enabled broad match keyword.
- OUTPUT: If found, it will send you an alert to the Insights Dashboard recommending that you remove this negative keyword.
(If no, ignore keyword)

If you would like to apply this workflow to your accounts but need some guidance, check out our article on how to apply a template process.

We love to hear from you! Any questions or feedback on this article or workflow (or just to say hi), please email us at hello@ppcsamurai.com.

Workflow Description:

Global template workflow name	Basics: [Weekly] Resolve negative keyword conflicts
Workflow level	Keyword
Recommended automatic run cadence	Weekly
Current version	Basics: [Weekly] Resolve negative keyword conflicts

Workflow Updates:

Date	Previous workflow versions	Update reason
N/A	N/A	N/A