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Global Workflow Template Explained: Spike in CPC


This article will walk you through creating a campaign process that sends alerts if there is a spike in the average CPC in the last seven days.

See previous workflow versions at bottom of article

WorkflowScreen Shot 2020-10-14 at 3.23.56 pm

Workflow Logic Explained:

Note: The workflows for Google Ads and Microsoft Ads are the same.  

Step One - Is the campaign active?

  • (If no, ignore the campaign)
  • (If yes, proceed to Step Two)

2. Step Two - Is the  campaign average CPC greater than twice the campaign average CPC for the last 60 days?

  • (If no, ignore the campaign)
  • OUTPUT: If yes, the average CPC for the campaign is greater than twice the campaign average CPC for the last 60 days, which often indicates an issue.  The workflow will send an alert to the Insights Dashboard.  

If you would like to apply this workflow to your accounts but need some guidance, check out our article on how to apply a template process.

We love to hear from you!  Any questions or feedback on this article or workflow (or just to say hi), please email us at hello@ppcsamurai.com.

Workflow Description: 

Global template workflow name (Google Ads): C: ALERT - Spike in CPC 
Global template workflow name (Microsoft Ads):  [Daily] Spike in CPC v1
Workflow level: Campaign
Available for platform: Google Ads, Microsoft Ads
Recommended automatic run cadence: Daily

Workflow Updates:

Date Previous workflow versions Update reason